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Cordoba Corporation President & CEO George L. Pla Adds “Author” to his Resume with the Launch of the Book “Power Shift”

Cordoba Corporation is pleased to announce that President & CEO George L. Pla has written a book, Power Shift, How Latinos in California Transformed Politics in America, which has been published by Berkeley Public Policy Press. Power Shift was written after intense research and extensive oral interviews conducted for almost a decade. The book was co-authored by David R. Ayón, a Senior Strategist and Advisor to Latino Decisions, and Senior Fellow at the Center for the Study of Los Angeles.

In celebration of the release of Power Shift, Los Angeles Mayor Eric Garcetti and Los Angeles City Council Member Gil Cedillo (CD 1) are hosting a Power Shift Book Launch and Signing on Friday, August 10, 2018 in the Los Angeles City Hall Council Chambers from 4:00 – 6:00 p.m. Messrs. Pla and Ayón will be in attendance, along with important community leaders featured in the book.

Power Shift recounts the origins and development of 10 Los Angeles Latino leaders who transformed politics and government, forging a progressive political tradition in the process. Challenging disadvantage and discrimination, these key figures integrated the Los Angeles City Council as well as school and county boards; established Latino collective political action in the state legislature and in Congress; restructured the US Census and how California’s electoral districts are drawn; and played major roles in reforming the US labor movement and US-Mexico relations.

The authors’ objective in writing Power Shift was to chronicle how a political movement in Los Angeles had a profound and transformative impact in both California as well as the nation. At its heart, Power Shift is a story of the American Dream. While the perspective focuses on Latino politics, it is an American story and echoes the experience of other ethnic groups such as Irish-Americans and Italian-Americans as they rose to prominence in earlier generations of American politics. The book also discusses how this social movement spearheaded critical changes in public health, law enforcement, education, housing, immigration, transportation, and environmental policies.

Power Shift will serve as a textbook for high schools, colleges and universities to supplement current teachings in such subjects as American History, Social Studies, Civics and Political Science. The book will be taught at Loyola Marymount University and the University of California, Berkeley beginning this fall. Book signing events are being planned at the California State Capitol, Long Beach, Washington, D.C., Boston, New York, and at colleges and universities including East Los Angeles College, USC, UCLA, Berkeley, Stanford, Cal State Los Angeles, Harvard, and NYU, among others.

“We believe the book will inspire and educate students about this unique political movement that is rooted in Los Angeles,” stated George L. Pla. “I am humbled by the support we have received from scholars, educators, and political leaders, who have provided comments in support of the book, including Former Secretary of Defense Leon Panetta, who graciously penned the Foreword for Power Shift.”

Power Shift is available for presale on the Amazon books website at the following link:



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About Cordoba Corporation: Founded in 1983, Cordoba Corporation is statewide full-service engineering, construction management and program management firm specializing in the delivery of infrastructure projects in transportation, education, water and energy sectors. Cordoba Corporation has offices in Sacramento, San Francisco, Chatsworth, Los Angeles, Santa Ana and San Diego, and has been recognized by Engineering News-Record as a Top 50 Program Management Firm and a Top 100 Construction Management-for-Fee Firm in the nation, and a Top 100 Design Firm in California.