Celebrating 50 Years with USC LAA

On Saturday, March 2, 2024, the USC Latino Alumni Association (USC LAA) celebrated its 50th anniversary and the distinguished Latino legacy at USC.

Co-chaired by one of USC LAA’s founders, Cordoba Corporation’s CEO, George L. Pla MPA ’74, was proud to announce that this milestone, sold-out event raised over $1.2M and had a guest count of 1,000 people for an unforgettable evening full of inspiring stories and touching remembrances.

All proceeds will go towards USC LAA scholarships.

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